Field / Channel Marketing
Running a channel of resellers, partners, franchisees and distributors can be frustrating. There are times when you think they are disloyal, lazy, fickle and a host of other negatives. But those partners out there, whatever you call them, are you means to replicate your business and increase revenues with minimum efforts.
Marketing to the field requires careful planning and consistent and sustained effort. These guys are your representatives, your additional sales or support team and they need motivating, incentivising and communications – just like your own staff. It’s essential they represent your brand properly and share your values. This is cooperative marketing and sales and can he highly and mutually rewarding.
With more than 10 years channel and field marketing experience in Africa, North and South America and Europe, Bette has managed channel networks of thousands of resellers and partners.
Starting with a Partner Program designed to deliver your business objectives, implementation covers everything from :
- Recruitment
- Set up
- Training
- Marketing plans and materials
- Managing cooperative marketing funds
- Lead generation and distribution
- Partner Relationship Management systems
- Incentives, awards and events
Writing Services
As a journalist Bette gained writing skills through experience. Her writing skills offer editing and original stories, press releases, opinion pieces, case studies, brochure copy, website copy and annual reports.
Service Delivery
Bette prides herself on service delivery. She is responsive, uses best practices, brings other best-of-breed specialists to the table as and when required and plays a major role in project management. Services include:
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Public relations full service delivery
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Reputation development and management
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Event management
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Conference and seminar planning, coordination and staging
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Budgeting for all projects
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Writing of all types of materials
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Video project management including script writing
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Website analysis, scoping of content, content writing and provision
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E-marketing including email shots, online registrations
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Communications and Media plans
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Media relations
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Internet research
