Bette's Resume:
Writing Skills:
Annual Reports:
- Transnet Foundation 2006/7, 2007/8, 2008/9
- Credit Information Ombud – 2005/6
- Ifa Lethu Foundation – 2005-2008
- Umalusi - 2008
Websites (content):
- www.stonesoup.co.za
- www.creditombud.org.za
- www.ifalethu.org.za
- www.ndma.org.za
Journalism:
- Unix Times - Editor (Johannesburg) – part time 1989 - 1990
- IT Review - Founding editor, Managing Editor, Contributing Editor (Johannesburg) – part time 1991 - 1995
CAREER ACHIEVEMENTS:
- Extensive Global and International marketing experience -
- Strategic Partner Programs
- Field marketing - Channel and Direct Sales
- Marketing Communications
- Public and Media Relations
- Conference co-ordination
- Event management
- PRM/CRM implementation
- Web team management
- Editor of IT management magazine
WORK HISTORY:
- Current Independent Marketing Communications and PR Consultant and Writer
- Mar 2004 – Feb 2009 Stone Soup PR (Pty) Ltd, Johannesburg - Managing Director
Responsibilities:
• PR Agency with clients in Financial Services, IT, Media
• Staff of 2 direct reports, with shared Financial officer, receptionist, etc
• Manage day to day client liaison
• Work at a senior (CEO) level with all clients
• Provide consultancy advice, added value services from pure PR to strategic marketing ideas and concepts
• Responsible for company direction and growth
• Manages all media relations
• Writes all press releases, collateral and websites for clients
•
- 2002 – 2004 IGEL Technology (Thin Clients) Fort Lauderdale, FL, USA - Marketing Director
Responsibilities:
• All marketing related activities – strategic and tactical
• All Strategic Partner Alliances and Programs – implementation and management
• All PR activities – media and analysts
• Create, plan and implement marketing programs to establish IGEL in the North American market
• Build channel & channel sales
• Create collateral and all deliverables for the N American markets
• Americanize all company communications and information
• Propose, plan and manage all events
• Establish the US President as a leading expert on thin client technology
• Create brand awareness for the IGEL brand and products
• Manage US office in absence of the US President
• Create and manage the US website
- 2000 – Nov 2002 Tarantella, Inc (Previously SCO – see below) Santa Cruz, CA, USA
Manager World Wide Marcoms
Manager Field Marketing, Americas and Asia Pacific
Manager Global Public Relations
Specific achievements:
• Agency management - USA & Europe (16 staff)
• Managed analyst relations
• Increased PR coverage & media interviews both domestically & internationally
• Implemented global PRM/lead management system (ChannelWave) – a $500k (USD) project
• Implemented global response management and fulfillment program – a $250k (USD) project
• Managed web team
• Managed all Corporate ID
• Introduced new corporate collateral
• Designed and managed global training and education program
• Designed and implemented Customer Advisory Panels in US, Europe & Federal markets
• Managed & coordinated corporate events
• Reported to Vice President International Marketing
- 1999 - 2001 The Santa Cruz Operation (SCO), Santa Cruz, CA, USA
Enterprise Marketing Manager
Manager Field Marketing, Americas and Asia Pacific
Specific achievements:
•Relocated from South Africa to Corporate HQ
•Managed team of 8 US marketing professionals
•Designed and managed global channel and direct sales programs
•Managed distributor and VAR events
•Managed strategic partner programs & sponsorships
•Managed channel co-op budgets
- 1997 – 1999 SCO Africa & Middle East , Johannesburg, South Africa
Regional Marketing Field Manager
Specific Achievements:
•Design and implementation of channel marketing program
•Implementation of Partner Program
•Managed and co-ordinated all Partner training
•Managed distributor marketing
•Managed all co-op budgets
•Designed and implemented regional web site
•Implemented regional partner certification program
•Managed regional training and education centers
•Managed alliance partner program and activities
•Established Country Manager as a UNIX expert with local media
- 1990 - 1996 Bauhaus Marketing Communications /Corporate Image Ltd Johannesburg, South Africa
Partner (self employed)
• Clients included: SAP SA, IBM Global Services, South African Breweries, Compass Insurance, National Assoc of Women Business Owners, SCO, L'Oreal, African Oxygen, SA Women's Golf Assoc., SA Women's Open Golf Tournament
•Part time editor IT Review - official publication of the SA Computer Soc.
•Director - UniForum SA
- 1988 - 1989 Bustech International Johannesburg, South Africa Marketing Manager/General Manager
• Company was a Master Distributor for SCO, Informix, 3Com, etc
• Company liquidated in 1989
- 1986 - 1988 EDP Ltd Johannesburg, South Africa Marketing Manager
• Company was the regional agent – sales & development for several IBM Mainframe software products – including the predecessor to CA
- 1977 - 1986 Control Data SA (CDC) Johannesburg, South Africa
Technical Librarian
Marketing Services Manager
Specific Achievements:
•$5 million budget for Public Affairs (CSI)
•Video production and editing
•Planning team member for new premises move
•Designed and managed in house conference center
•Company was the 3rd largest computer company in the world, with 75 000 employees
- Previous History:
•De Beers Diamond Research Laboratories; Technical Librarian
•The Republic Observatory; Technical Librarian
•AECI Midland Factory; Laboratory Technician, Technical Librarian
- Other Milestones/Highlights:
Unix Times - Editor (Johannesburg) – part time 1989 - 1990
IT Review - Founding editor, Managing Editor, Contributing Editor (Johannesburg) – part time 1991 - 1995
UniForum SA - Director – voluntary/voted position 1989 - 1996
- EDUCATION:
- Sowerby Bridge Grammar School, UK 1963
French, English Language, English Lit., Geography
- University of South Africa 1975
- Damelin Business College, Johannesburg 1982
TRAINING COURSES:
- Speed Reading
- Finance for Non-Financial Managers
- Interpersonal Skills
- Brain Dumps & Mind Maps
- Management By Objectives
- Selling Principals
- Mentoring Skills
- Effective Trade Show Design & Management
- Channel Training - Channel Focus
- Presentation Skills.......... & many more…
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